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Research papers

Higher added value from marketing research

Today’s European automotive industry places increasing pressure on market researchers to carry out more and better research yet market research budgets are squeezed. This paradox creates an untenable situation. Internal clients are disappointed...

Catalogue: International Automotive Marketing Conference 1998
Author: Joop van der Vegt
June 15, 1998
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Citation

van der Vegt, J. (1998a, June 15). Higher added value from marketing research. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/higher-added-value-from-marketing-research


Research papers

From clay model to consumer satisfaction

This paper describes the role of marketing research, both at the desk and in the field, centrally and locally, in developing and marketing the new Volvo. It touches on the problems of positioning a concept that was entirely new for the company in a...

Catalogue: ESOMAR Congress 1987
Authors: Daniela Maiani, Chris Van Scbijndel, Joop van der Vegt
September 1, 1987
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Citation

Maiani, Van Scbijndel and van der Vegt (1987a, September 01). From clay model to consumer satisfaction. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/from-clay-model-to-consumer-satisfaction